I Quit My Side Hustle (In My Head) Every Week and I Still Believe in It

About every other Wednesday at exactly 8:47pm, I fantasize about quitting everything I’m building on the side.

The dream that once felt magnetic suddenly feels far away.

In my head, I rage-quit at least twice a month. I picture logging off for good, tossing my content list in the recycling bin, and pretending I never had a side hustle to begin with.

No more strategy.
No more planning.
No more explaining what I do to people who still think wellness means kale.

And then, by Thursday night, I’m back.

Fully recommitted.
Brain buzzing with ideas.
Planning retreats that don’t exist.
Writing and outlining eBooks I haven’t had time to publish.

This is the emotional rollercoaster of building something that matters while also living a full, complex life.

It’s wild.

The whiplash is real

One minute, you're lit up. Obsessed. Full of vision.
You can’t sleep because you’re buzzing with ideas and purpose and momentum.

The next, you're questioning everything.
You scroll through your own content and cringe.
You start looking at jobs in Portugal.
You daydream about the version of you who didn’t feel pulled in ten directions by purpose, passion and pressure to make it all mean something.

It’s a strange kind of love. The kind where you want to ghost it and marry it at the same time.

When you care deeply, the stakes feel higher.
You’re not just doing a task, you’re putting your heart out there.
You’re daring to believe your voice matters.

And that my friend is no small thing.

So of course it feels hard sometimes.
Of course your brain tries to protect you by whispering, “Maybe we should just stop.”

But here’s the thing:
You wouldn’t fantasize about quitting if you didn’t care so much in the first place.

That push and pull?
It’s proof you’re in it.

So what brings me back?

It’s never the metrics.
Not the likes or the saves or the SEO stats.
Because let’s be honest, sometimes there aren’t any.

It’s one message that says, “I needed this.”
It’s a voice note from a friend who tells me to keep going.
It’s the way my nervous system exhales when I’m writing something that feels true.

It’s the moment, late at night, when I reread something I almost didn’t post and think, that actually mattered.

That was real.

It’s remembering what it felt like to have nothing like this.
No outlet.
No spark.
No version of success that belonged to me.

That’s the vision I can’t unsee. The one where this work helps someone find their way back to themselves.
Maybe even helps me find my way back too.

It’s not always loud.
Sometimes it’s a quiet nudge.
A steady reminder to keep showing up, even when it’s messy, even when it’s unfinished.

That’s what brings me back.
Every time.

You can want to quit and still be all in

The women I want to work with are brilliant, driven, and deeply intuitive.
And most of them have wanted to burn it all down at some point too.

If that’s you right now, I hope this meets you exactly where you are.

You’re building something meaningful in the middle of a very real life —
one filled with jobs, hormones, deadlines, and to-do lists.

And yet, you keep showing up.

That matters.
Even when you feel like quitting, it counts.

Because you didn’t.

And that says everything.